Lately, I've been pondering the importance of titles on novels. Did you know that most of the titles on the books you read are developed by a group of people in the publishing house? And believe me, it's no easy task! We have to consider author's wishes, content of the story, the market (what will resonate, what won't), marketing angles, design elements, if the title's been used before, and on and on. Sometimes all that comes together and the title is magic. Other times...
Not so much.
The best thing is when an author comes to us with the perfect title. I love it when that happens. But usually we have to wrestle for awhile, sometimes even against each other. Mostly because, like any reader, we all see different things in the story. And whatever strikes us is what we want emphasized.
So here's what I'm wondering. How much impact does a novel's title have on you and your decision to purchase it? Can you name some novels that, when you read the title, your reaction was, "Wow!" or "How cool!"? Are there novels you've read and loved that you felt the title didn't fit or didn't do it justice?
This is your chance to let a publisher know just how much importance that perfect title really has.